He flipped through that magazine over and over again.

For that reason, when digital magazines first hit the market, readers did not readily take to them. However with the advancement of technology and the availability of e-readers, the idea is really starting to taking off. You can now find almost every magazine online.

Hyperlinks have got to be one of the cool things about digital magazines. You can do so much more with digital than with the old print. You can also play with the graphics, and really finesse it. Digital magazines soon may be the way we get the information we want about different subjects.

A study done by a research firm, Outsell, indicated that advertisers are expecting to increase their advertising dollars in 2010. This is good news for the producers of digital magazines.

In another survey done by Josh Gordon as detailed in The Case of Advertising in Interactive Digital Magazines, it was found that 70 percent of digital magazine readers were less likely to ignore display ads in digital editions. He also found that 79 percent view the ads in digital magazines as more credible, and 82 percent said they found the ads “more engaging”.

All of this is good news for those who have products to promote. They can make the choice to place some advertising dollars in digital magazines. By virtue of the surveys these advertisements will go further than if they were placed in the printed magazines. Also with the digital magazines, any great ad can be copied and sent throughout the world via the internet. You may find you ad on YouTube. That is great exposure for your website.