Now the use of online press releasing is an entirely different strategy. Online press releasing should incorporate all of the suggestions for writing a great news release, but it can now be SEO optimized. You should make proper use of keyword article writing to enhance your strategy.

To make an effective news release you should make sure your release sounds like news. Make sure that the press release is double spaced and is only one page in length. Place your contact information and release date in the header. You should also make sure you write in short, double spaced sentences. Tell a story about what you are reporting and briefly mention your business.

Some suggestions on what you can write about include such items as the results of a survey you have recently conducted. If you are rolling out new products or a new education course, you can also release an article with the details. You would also want to create a press release if you have recently written a new book or a newsletter. Another item you could include is any fundraisers you are promoting. In short, any newsworthy event could be grounds for a press release.

To perform online press releasing you can incorporate the use of distribution sites. These sites have connections to Google News and other distribution sources. Those media sources looking for newsworthy ideas will often check these distribution sites for information. Some distribution sites include I-Newswire.com or prlog.org.

These services will take your online press release and make it available for free. They advertise that within one hour of your placing your article with them, they will have it available to the media.

Take the time to make use of this little used tactic to promote your website. It is free and will prove to be a very worthwhile exercise.