Public relations (PR) can be very important for any business. Everyone has heard about public relations, but what can it do for you? Are you too small to implement a public relations campaign? PR articles are one method you can use to implement a public relations policy that will not cost you a lot.
If you are going to write a PR article, the first thing you need to do is to perform the proper amount of research. Just sitting down and trying to hammer out a PR article or campaign can set you up for failure. A poorly run public relations campaign may hurt you more than not performing the campaign at all. This is because you may get a bad name amongst the media sources. Even if you do eventually write a good piece, you may not have the credibility to get it published.
A well written and focused PR article can be a great source of driving traffic to your website. Write an article of something that is considered newsworthy to a reporter. For example you could write about something that is considered a currently hot topic such as health care, the economy, or climate control. Find a way to link these to your website and what you have to offer.
Other items you may write about are local events, awards your company has received, public appearances, contests, training classes or a human interest angle. You should use your imagination on deciding what you think may attract the attention of the media.Â As you write your article, you should make sure that it will fit the newsroom jargon. Newshook is the process of linking your article to a current news event. Using a local angle as a tie in will also help you to get published. You could also use a follow-up angle. If a current news story was about a competitor, offer to do a follow-up piece on what you have to offer.Â After you have written your article, contact the local media to see if they will publish it. You can also contact national online sources to see if they will publish it. If you have written it well, you may be able to attract some attention with this source. Do not get discouraged. If you are not initially published, keep on trying. Learn from your rejected articles. You will eventually be able to find those angles which will work for you.