By using press releases to get your message out to the public, you can advertise without seeming to advertise. Because press releases are from an independent source, many people feel they are a more credible source of information. They may not believe an advertising piece as much as they would if the same thing was published as a press release. A well written press release will help to create a public image about your company. It will also be able to increase your sales, create exposure for your company, and also enhance the image of your company.

The local media love to fill their publications with human resource stories. Too often they have nothing but bad news to offer to the public. If they can give their readers something about what is happening with a local business, they will often include it at no charge. You have to be very careful when writing the press release. Do not make it look like ad copy. Create an eye catching title and first paragraph. Make it sound like a news story. You can do the same thing as an ad copy without making it appear like that. If you are coming out with a new product line, then publish a story about how your product line will fit with a coming season or holiday. You can create a “how-to” story line of how your product will help the users to enhance their holiday experience. To make the press release work for you, you should include as much detail as possible. You could create credibility by citing a knowledgeable source. Present statistics to give support to your release. When you write your release, make sure it can be cut in length without having it lose the message it has to offer. Keep the release to 400 words or less. Be sure you include photos with captions with your release. The editors of publications love these. Make sure there is some reference to your business with phones numbers in parenthesis at the end of a paragraph. Have fun and be creative with your press releases. Do not over do it but you could do at least one a week to keep your name in the public eye.