The place I work at has generated thousands of hits with their facebook account. The great thing about these social mediums is the ripple effect you will encounter. I read once that people know at least 120 people directly and over 500 people indirectly. If you are able to have 100 fans that will see your postings, then that will only multiply as this is spread out over the other fans. That is the promotion of having a social account that includes articles and ideas about your company.

One negative I have heard about trying to promote you site through the social mediums is that you may get traffic but you will not get many buyers. Those who find you through the social mediums are not necessarily interested in purchasing your products. Even if you are unable to have people express interest in your products, you will still get your name out there. It only takes one buyer to make it worth the effort.Using Sphinn to promote your site is another method to use in community link building. This site allows users to post the articles that they like. It is easy to use and all of the links that are on the Sphinn site are followed by the search engines.

Squidoo is another method to promote your site. You can build quality links through the creation of good content. You are allowed to create up to five pages that are known as lenses and then place different keyword iterations and titles within these lenses. You can also create hyperlinks to other related lenses. It is a very easy and powerful method to create links to your site.