You run the risk that people will think that the other site has more to offer than your site does. You also run the risk, that the traffic will be only one way.

A better method is to create a one way link, also known as an inbound link. There are several techniques you can use to do this.

1. You first of all need to have a good website. There is no way you are going to be able to build traffic and generate quality links if you do not have a good website that is informative and worthwhile.

2. The publishing of informative articles about a related subject with an independent source is perhaps the best way to create inbound links. There are many internet websites that are willing to take articles that generate interest in their subject matter. Dong a search in a search engine should allow you to find these websites. It is a simple matter then to write to them and request that you be allowed to submit an article to their site. Be sure to make the article a quality article and then you will be able to submit more articles to that site. Within the article, place two links to your website. Make these links to a couple of your posted articles that relate to the article you have written. As you write different articles, be sure to link to different posted articles within your website.

3. Another method to use is to place information about your website in press releases. For instance, if you have a health related site, you could do a press release about how your site promotes good health or something like that. You can write a story and generate interest in your website from this source.