When creating your posted article, you will want to make sure that you do not use your keyword more than 5 – 8 percent of the time within the article. You also want to make sure that the article is fairly small, i.e. around 250 words. SEO Copywriting will strive to optimize on not only the keywords embedded in the article, but also in the Title, Keyword tags, headings and the alt text. Those who are experienced in creating SEO Copywriting advocate not trying to optimize on more than two or three keywords in one article.

The positive elements of SEO Copywriting are that you are more likely to take full advantage of SEO optimization. You will probably rank high initially for the article. This is because of the keyword usage. The spiders will recognize the keywords within the article and calculate the strength of the keywords.

One of the weaknesses of this process is that your article may not attract and hold visitors. They will see the article with its multiple keywords as merely an attempt to create ranking within the search engines. They may not even stop to read what you have to offer them in the form of advice or products. They may simply bounce off and search elsewhere.

Other disadvantages are the complexity of creating SEO Copywriting. You will often need to pay a writer to generate the article for proper positioning of the keywords. When you do that, you are tied to that writer. Also if someone chooses to use the same keywords, and they do a better job than you did, then they could make you slip in the rankings.

Of course, there are some simple tricks that you can do yourself. One is to try and create good content and slip in the keywords as often as possible without appearing obnoxious. You can also go back and look for pronouns that you can replace your keyword with. With this technique you will be able to do a more complete job of keyword optimization