Too many websites try to use keywords that they will not be able to optimize on. They are in essence wasting the article if their purpose is to try for search engine optimization. The advice here is to use keywords in your articles that fit a certain niche. You should spend some time and find a niche that has been used very little by other writers. Take some time and think about what the internet searchers may be looking for. In other words, what keywords are they going to be typing into the search engines? Find those keywords that you would look for that have been used very little. This is your niche. Then you can write several different articles both for your site, and for other sites that target these keywords.

By appearing to be an expert on this particular niche, you will begin to optimize your website. You are targeting your SEO content to a particular type of reader. You can then build on that by using forums to branch out on that niche. As you attract searchers for that small niche you can expand into larger arenas. You can guide the searchers into other areas that you are really interested into developing.

There are numerous niches out there that have not been sufficiently touched. Internet searchers are looking for content on these keywords, and they are finding little to satisfy their queries. Reward them by writing content for these targeted niches, then go on to even bigger niches, and then to even larger areas. It is sometimes easier to take the small steps rather than trying to jump to your ultimate goal in one leap.