Both of these sources of interaction can use the same or similar vehicles. Social networking is nothing more than the process of using a social networking site to interact with other people. It allows people to catch up on what is happening in their lives.
The use of social media to interact involves an actual strategy and methodology to promote your business, and to give out pertinent information to those who may be looking for it. This may be something very simple to the very complex. Blogging about what your company is doing or providing interesting industry related articles is one form of social media. The creation of training videos is another form. Be creative with what you have to offer.
What are some tips you can use to make your social media campaign successful? Perhaps one of the most important things to consider is that a little bit every day is better than a massive amount every once in a while. Using a strong, occasional approach will only drive interested parties away. Be willing to have a long term outlook with your social media interactions. You must be willing to stick with it to make it effective.