The premise behind Facebook is that an individual can create a profile about themselves. They can then invite their friends to view their profile and what they are doing. It is a way to share news about you and your activities across the internet. Many people have found lost friends or classmates with their Facebook account. A study done by compete.com in January, 2009 found Facebook as the most used social network by world wide users.

To be successful with your company Facebook marketing, you need to first have a fairly large fan base. Facebook users can give their friends entrance to their profile, and these friends are called fans. Each person may have links to hundreds of other fans. So as a company creating your profile, you need to be successful in creating a large fan base. This will enable you to access a larger base of people. I have seen profiles that do not seem to be worked with a fan base as low as 100 profiles. One company profile I am familiar with has over 700 fans. Each of these fans are then linked to hundreds of other people giving that company a chance for a successful Facebook marketing campaign. Get additional fans by encouraging your acquaintances to have their friends become a fan of your profile.

To make your Facebook marketing campaign successful, you need to have a little creativity. Bring in YouTube videos that relate to your business. Put related jokes on the profile. Keep the profile updated with news about your business. Continually create content for your profile. By putting new and creative items on your profile, visitors will want to check back to see what new things you have placed there. Nothing kills a Facebook profile quicker than old content. Creating a good creative Facebook profile will give you name recognition and the visitors may want to check out your website to see what you have to offer. This is the best way to complete a successful Facebook marketing endeavor.