A profile will contain a fair amount of information about you. It should list your accomplishments, awards, associations you belong to, and even a picture. In short, you want to be selling yourself with your profile.

LinkedIn marketing is a different strategy than with the other social networking sites. With the other sites, you are broadcasting your information to whoever may see it. Many of the users of these sites are interested in entertainment, and you need to direct your strategy toward that angle. With LinkedIn marketing, you want to direct your efforts to specific individuals, and it needs to be more professional looking.

The first thing you need to do with your LinkedIn marketing strategy is to build a LinkedIn account. Then you need to invite as many people as you know to be linked with you. Contact all of your customers and people you know. The more you can attract, the better your account will be. What you are attempting to do is to bring in the second and third contact levels of these other people.

Contained within the LinkedIn world are people known as open networkers. These are people who try to link to as many people as possible. To find them you can search for the keyword LION which stands for Linkedin Open Networker. Having twenty or more of these people will connect you to millions of other accounts.

Once you have created this power account, you can begin to promote yourself and your products. Take as much care in your efforts as you would with the other social networking sites. Make sure you post updates and questions often. Answer questions on other accounts with a link back to your account. You can also synchronize blog posts to your profile with WordPress or Blog Link.

Make sure you actively manage each connection in your profile. Treat them as actual customers. They may not purchase your products immediately, but as they become acquainted with you, they may some day find a need for your products.