What really made it great was the music.

Musicians discovered MySpace early on and placed their music on the site. Fans could download the music to their MP3 players for free. Because of the demographics and the music, MySpace has always worked with the pop culture of the teenager crowd. Because of this, to really make any marketing campaign to work with MySpace, you need to fit within the culture. Otherwise, you will stand out like a sore thumb, and be shunned by the crowd.

Initially, MySpace limited their advertising to the big advertising campaigns. However, with the advent of the new social networking sites, they are realizing that they need to make some changes. You can probably expect to see the small companies allowed to advertise on MySpace in the near future. Keep an eye on that.

Those who frequent social network sites do not want to be given a sales pitch. They are really looking for entertainment. This is especially true for those still going to MySpace. They are there for the music and videos. To make your marketing campaign work on MySpace, you need to make it entertaining.

Put some time into creating story telling videos, instead of just pictures. You need to stretch your imagination. Make your product into a creative, interactive video with a catchy pop-culture tune. Demonstrate what makes your product different than anything else. By doing this you will no longer have to pitch your product. You will merely need to put it out there and the culture will take it from there.